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SJ's Injured Choi Siwon Endores Jeans Brand, Competing with a New Image
Thursday January 31, 2008 Korea
Submitted by miss scarlett
Source: SINA
Translations by miss scarlett @ asianfanatics

SJ's Choi Siwon endorses jeans brand, competing with a new image
Choi Siwon, member of Korea's idol group Super Junior, became an endorser of EVISU, a jeans brand. The filming took place in Seoul on January 7, 2008. The organizer of the company said, "We believe that Choi Siwon's charisma and image suits really well with the image of our company's new products for 2008." On January 7, 2008 while filming for the ads, Choi Siwon competed with the new image with an injured leg. With a cool expression and a large tattoo marked on his arm, Choi Siwon's image was very different from before.
After the filming was completed, Choi Siwon expressed, "I became very happy when I was chosen to endorse these jeans because I love wearing jeans. It was a great time trying this new image, and I hope I can try more new images in the future."